Showing posts with label end of year planning. Show all posts
Showing posts with label end of year planning. Show all posts

Tuesday, December 3, 2013

Making It Happen



The holiday season is here.  Organizationally, it is strategic planning time, budgets are being finalized and most of us are buckling down to finish out the year with a bang.  Personally, most are making gift lists and thinking about their New Years resolutions.

Last year for Christmas, my husband got me a book called Living Your Best Year Ever, which is filled with goal-setting activities and personal and professional challenges.  I'd had a tough year, and was honestly wishing it was a pair of earrings instead because that was easier than facing the realities of wanting to change several big things in my life.  But I knew I needed to change things if I wanted things to change, so I dug into the book.

While at first I was overwhelmed with its intensity, the (seemingly simple, yet hard to make habitual) act of writing down my goals and following the plan of daily activities directly tied to my goals was a powerful and enlightening experience. 
“Goal setting is the most important aspect of all improvement and personal development plans.  Confidence is important, determination is vital, certain personality traits contribute to success, but they all come into focus in goal setting.”           -Paul J. Meyer
For the three big goals I had for myself this year, the book had me focused every day on the things I could do to get me to my goals.  Surprisingly, my most difficult goal was met first…by March 6. 

“Living a more balanced life” – well, I’m still working on that, but, with a great support network around me and those I have shared my goals with who keep me accountable, I am markedly closer than I was in January.

We all have big goals for ourselves, and many people succeed in great feats like losing 100 pounds, finding their dream job, or starting their own business.  The one thing these people have in common is that they calibrate their daily lives around these goals.  They figure out what they can do on a daily basis that would get them closest to their goal, measure their progress daily, set weekly goals, and do monthly reviews of what works and what doesn’t.
“To achieve something you have never achieved before you must become someone you have never been.”  -Les Brown
Reaching big goals, personal or professional, whether it is to achieve a new feat in loan growth or to write a novel, is a daily execution of smaller tasks and measurement.  And you can’t do it alone.  If it is organizational, involve your staff in the goal setting and measurement.  Make measuring your progress a team activity.  Put up one of those thermometer pages and draw it in each time you get closer to that goal.  The more people in your organization who you involve in this process, the more successful you will be.

If it is a personal goal, tell someone close to you what your plans are and share your progress with him/her along the way.  You'll always push yourself harder if you know you have someone holding you accountable on a regular basis.  But most important in this process is stopping to assess your progress along the way in order to make improvements and celebrate successes.

Reaching goals requires continued awareness and a lifestyle of commitment to the growth and improvement you want in all areas of life.  It is a journey, and not a destination.  Here's to a great ending to 2013, and an upcoming year of bests.
“Go confidently in the direction of your dreams.  Live the life you’ve imagined.”              -Henry David Thoreau


Amanda

Friday, August 19, 2011

Winning the Game

It's Friday in the fall...and that means high school football!

I LOVE this time of year...the only thing better is spring training for baseball!

I am constantly reminded when I watch high school football of several key things that easily translate to your job as a bank or credit union marketer:
  1. The games not over until the whistle sounds

  2. One play can alter an entire game

  3. Its the most prepared team that wins...

For each item, the translation to your job is:
  1. Keep plugging along and refocusing your efforts...the competition isn't slowing down and neither should you!  If you are behind goal at mid-year, reevaluate what you can do the remaining months...the goal is STILL within reach!

  2. Its all about focus...  Keep the focus, its the little plays and small decisions you make and the small demonstrations of support and encouragement that can completely change the outcome of a game!

  3. The most prepared team...not always the most athletically gifted or the bank/CU with the best rates or best locations.  The team that works most together as a team and keeps sight on the end prize while having done their prep work WILL be the winner!

Hope you have a GREAT Friday...

Cheers!

Bruce

Monday, April 25, 2011

Building a Bridge...

Greetings...

This weekend, I was helping my 17-year old son with a physics project-- building a bridge from toothpicks.

The project is an interesting dilemma...build a bridge to specific dimensions using nothing but regular toothpicks and white Elmer's glue.  The project is worth 50 points for the quarter and the student who's bridge holds the most weight among ALL students earns another 50 bonus points!  One would think that you simply use a ton of glue and hold it all together...that is where you would be incorrect!

The "trick" to the best bridge design is NOT the glue...its the physics of the toothpick placement!  The glue provides stability and flexibility but the true ability to do the heavy weight is the distribution of the weight across the bridge (for us, the organization).

So...there is my connection.

We work with MANY banks and credit unions around the country.  Most that are performing well but others not so well....the difference?  Its not the glue holding the organization together-- its the design of the teams!  The best teams works together and each contributes and takes some of the weight and helps the other teams.  This is one effective bridge design...the "Warren Truss" design.  It will hold and is a fine design.  However, it will not hold the most!

Here is what I mean...each bank and many CUs have a retail group, lending, investment group, and business lending.  If they operate separately-- no matter how much glue is applied to hold them together-- if they are not designed to be one unit with multiple entry points and really work together, then they are destined to fail.  Here is the design that is truly interrelated, "Warren Truss Subdivided" designed bridge...this will hold the most weight and it designed to be integrated and work as one unit.
Remember, glue is important-- as it gives stability and flexibility.  But the best design is one where everyone ACTUALLY works together, supports one another, and is seamless in distributing the work and weight!

Cheers!

Bruce

Tuesday, April 19, 2011

Tax Day...come and gone!

With the holiday in Washington DC occurring on April 15th...the official day for filing your taxes was yesterday, April 18th.

(for the history buffs out there, April 15th was "Emancipation Day" in DC and in 2005 it was enacted as an official holiday for the District.)

However, "tax day" is really every day!  Sales tax, use tax, gas tax... its all around and an everyday occurrence.

The best solution to minimizing the impact of taxes on your and your business?  Financial planning and, specifically, tax planning.

Today's post is more of a soapbox than anything...so excuse me for my rant.

As bankers, we counsel our clients to use our investment and insurance services...to be in a complete and sound financial position.

Are we also following our own advice?

Here's to all of us enjoying more take home money and a lower tax burden through proper planning and using all available, legal opportunities at our disposal.

Cheers!

Bruce

Thursday, April 14, 2011

Happy Trails

Greetings...

I LOVE Spring....have I told you that before?  Spring is the perfect season...its fresh, everything is vibrant, people are excited and, of course, there is baseball!!

Spring also is synonymous with spring cleaning...and that's the point for today.

Happy Trails is the connecting point to spring cleaning.  The path, or trail, you are on may be littered with old plans, unintended obstacles, disengaged staff, new competitors or simply could be overgrown by previous success.

The key is to clear your path to happy trails!   Here are five cornerstones:
  1. Re-evaluate your trajectory toward 12/31...are you on pace?
  2. Reengage your staff by recommunicating the year-end goals and the current progress
  3. Ask for assistance in identifying obstacles that can be seen and ones that can only be felt!
  4. Have staff shop your competitors and report their findings
  5. Re-double your efforts on streamlining and aligning communication, action, and results
Enjoy your spring...and Happy Trails toward a vibrant summer...the log jam from the past two years of economic turmoil is lifting....be ready!!

Cheers!
Bruce

Monday, January 24, 2011

Taking the next step...

Greetings!

As we quickly approach the last week of January...its time for us all to take inventory and get ready to take-- the NEXT STEP!

What is the next stet?

It is...
  • Evaluating the 1st three weeks of your year
  • Ensuring you are on pace for your 12/31 goals
  • Taking inventory of your social media strategies
  • Measuring the "true alignment" of sales and marketing at your institution
  • Taking stock of your internal communications
It is all about making sure you incrementally are checking in on your progress and doing small tweaks instead of mid-year -- or later -- finding yourself well behind the 8-ball!

Here's to a great week!

Cheers!

Bruce

Monday, December 27, 2010

The 27th...and counting

Greetings!

Seems like yesterday when we started the countdown to 2010...right after Christmas last year!

Well...the countdown is now on for 2011!  Its the 27th...the calm that arrives after the Christmas rush will quickly dissipate and return to a chaos of the new year.

Enjoy the last few days of 2010, reflect on the year ending and look forward to the year beginning!

Cheers!

Bruce

Monday, December 13, 2010

Think Inside the Box #4

Well...it finally happened.  I am actually inside the box!!
Actually...this is a favorite shot of mine.  Helps me reflect on the importance of staying within our reach.  Don't get me wrong-- staying INSIDE the box does not mean NOT being CREATIVE or expanding ideas!  Quite to the contrary...it is ALL ABOUT being creative--and realizing that you have a lot of what you need close at hand.

However, let's list the top 4 items that you will need to add to what is at hand...for the most complete planning and analysis:
  • Customer insights
  • Staff insights
  • Marketplace insights
  • The competitive assessment
These items will help provide the information to fill the gaps of what you know and provide "voice" of the customer in your planning.

Cheers!

Bruce

Monday, December 6, 2010

Think Inside the Box #3

Greetings...

Its time. Time to shake off the start of the cold and remind ourselves that in just 24 short days, we have a whole new year, new budget, and new opportunities with the start of 2011!

Today, I will share the top 5 "Think Inside the Box" questions you should be asking of yourself and your bank/CU.
  1. What is the customer perception of our products?What is the market perception of our products?
  2. What can I learn from "how" my customers are using the bank? (IE number of services, usage of electronic services, average time between new accounts, time between loans, etc.)
  3. What are the top three (3) service combinations and what I can learn from that knowledge?
  4. Where will my customers get their next loan? (is it us or another institution?  why?)
  5. Is my staff willing & able to offer our products effectively in a way that creates success?
With answers to these questions you can move forward with a detailed action plan...or you may have more questions that arise.  Either way, you are three steps ahead!

Think INSIDE the box...you have what you need...but you need to turn information into knowledge.

Need help?  The first step is getting started.  Call us, we can help bring clarity to your thoughts and action to your information and knowledge to your planning!

Cheers!

Bruce

Wednesday, December 1, 2010

Think Inside the Box #2

This week, I am meeting with a client in Florida to share our analysis of the MCIF data and review our recommendations for moving the information gained into a knowledge-backed plan!

The key has been helping them see that they have the information they need...but our "filters" based on experience and the expertise we have developed, has opened their eyes to what the knowledge they now have at their disposal to move forward in a very targeted, strategic manner!

Thinking inside the box!

Take a new look at what you have...and then extrapolate that information into tangible cannot-be-ignored knowledge that drives three levels of activities:
  1. Organizational level
  2. Product level
  3. Point-of-purchase front line staff level
Each level in integral to the overall success of your marketing strategy and each level is inter-related to ensuring that the knowledge is moved into action!

in 2011, we are developing a Brown Bag Lunch Series session specifically addressing the "think inside the box" strategy and gives tips and hints into the exact items you need and what questions you should be asking to land at the 'cannot-be-ignored' stage.

Look for more information and the entire 2011 Brown Bag Lunch Series schedule coming out next week.

Cheers!

Bruce Clapp

Monday, November 8, 2010

Map it...

I am beginning a series on helpful strategic planning exercises.

The initial topic... mapping your customers.  We help banks and credit unions all over the country with strategic planning and thoughtful tactical delivery and love doing it!

One of the first questions we ask?  Have you mapped your customers?


Why?

Because typically we learn a lot by seeing neighborhood patterns, location gaps and when we add the layers of "deposit customers", "loan customers", "investment customers", "commercial customers", etc. as different pushpins...we also see visually the opportunity for organic growth!

Its easy...mapping software is available and inexpensive.  And all you need is the address for your customers!  You can get more sophisticated as you go...and we can help!

Cheers!

Bruce

Monday, October 25, 2010

10 and counting...

Greetings and HAPPY MONDAY!

The calendar is making noise this morning...it has started the count down to 2011.  Just like in school, we are in the next "grading period" and have a new chance to make our mark and decide to be great!  We have 10 weeks left in the year...

So, I thought I would share my TOP 10 To-Do's for the remaining 10 weeks...

10.   Finish your 2011 plan...with a unique addition of your Jump Start plan for the 1st 90 days of 2011
9.     Share you budget wrapped in an ROI evaluation for the entire year
8.     Make social media an important component of your 2011 plans...in ways that fit your organization
7.     Consider branch level marketing plans...that include a "budget" for local initiatives...that puts the planning and decision in the hands of the local manager and relieves you on saying no...they budget it!
6.     Make sure your sales support mirrors your marketing planning
5.     Strategically analyze one product line for the coming year
4.     Create one new internal communication process...there can never be too much communication!
3.     Create one new "thank you" process for staff
2.     Determine the best marketing investment you made this year...and consider doubling it next year!
1.     Get your shopping done early!!

Here's to a great 2011...

"Whether you think you can or you cannot...you are right!"

Cheers!

Bruce

Monday, October 18, 2010

Measuring Ourselves...in the new world.

I recently read an interesting article from MIT Sloan about measuring social media investments.  The article discussed the real-world question of the impact of social media on our marketing strategies, marketing investments and how does it all reconcile with our planning and need for an ROI.

The bottom-line?  Measure -YES, quantify the investment -YES, traditional measurements -NO

As with most things (and this is where we completely agree) the impact of social media CAN be measured, but the key is in what you measure, when, and the activities that each measurement drives toward your goal.  Traditionally, we have measured units sold, balances of new accounts, new applications, etc.  This "traditional" measurement approach is more than likely either falling apart of departing dramatically to the why we need to use social media.

Social media is no longer a passing wave...it is the present and future of communicating and interacting with our customers and market.  However, with the change of the communications also comes the change of what we are intending to communicate or the expected outcome.   We may very well be trying to simply have people pass along...in a credible, referral-type way...a message of our capabilities vs. an outright sales pitch for a product.  Social media is a different animal and calls for not only its own set of strategies but its own set of measurable variables, too!  Here is an interesting chart that MIT Sloan shared in their report...


They key here is determining what to measure and that the "what" is actually indicative of the end-result you are trying to achieve...and then getting everyone on-board to measure and monitor and change accordingly... sound complex or yet another thing to add to your day??

Worry not...we can help!

Cheers...

Bruce Clapp

Monday, October 4, 2010

82 more shopping days...

Can you believe it...

I walked into a store over the weekend and I was greeted by a large display...not Halloween, not Thanksgiving--- but CHRISTMAS!

So, I went home and looked at the calendar and much to my amazement I am WAY behind the 8-ball-- apparently-- what with only 82 more shopping days left before Christmas!

It got me thinking...how many more days left in the year? That would be 89.

89 more days to meet your goals...89 more days to WOW your customers/members...89 more chances to make an impact on a customer's financial life!

More importantly...it means that 2011 is only 90 days away!  

Here are 4 things to do THIS WEEK to make sure you are ready for both Christmas and 2011
  1. Make a list-- divided by weeks-- of the tasks you want & need to get done by then
  2. Talk with a customer -- in person-- and see how their goal progress is coming along
  3. Talk with a staff member -- and ask "if they were CEO, what is the 1st thing that would change? What is the #1 thing they would keep?
  4. Make a plan to communicate at least 3 times with a group of targeted customers between now and 12/31 and at least 3 times with a group of important staff members
With these actions in mind...you will help set the stage for all the planning, discussion and thought to be ACTIONABLE by the end of the year!

Cheers!

Bruce Clapp