Winning the Game

It's Friday in the fall...and that means high school football!

I LOVE this time of year...the only thing better is spring training for baseball!

I am constantly reminded when I watch high school football of several key things that easily translate to your job as a bank or credit union marketer:

1. The games not over until the whistle sounds


2. One play can alter an entire game


3. Its the most prepared team that wins...

For each item, the translation to your job is:

1. Keep plugging along and refocusing your efforts...the competition isn't slowing down and neither should you!  If you are behind goal at mid-year, reevaluate what you can do the remaining months...the goal is STILL within reach!


2. Its all about focus...  Keep the focus, its the little plays and small decisions you make and the small demonstrations of support and encouragement that can completely change the outcome of a game!


3. The most prepared team...not always the most athletically gifted or the bank/CU with the best rates or best locations.  The team that works most together as a team and keeps sight on the end prize while having done their prep work WILL be the winner!

Hope you have a GREAT Friday...

Cheers!

Bruce