Showing posts with label goals. Show all posts
Showing posts with label goals. Show all posts

Tuesday, December 3, 2013

Making It Happen



The holiday season is here.  Organizationally, it is strategic planning time, budgets are being finalized and most of us are buckling down to finish out the year with a bang.  Personally, most are making gift lists and thinking about their New Years resolutions.

Last year for Christmas, my husband got me a book called Living Your Best Year Ever, which is filled with goal-setting activities and personal and professional challenges.  I'd had a tough year, and was honestly wishing it was a pair of earrings instead because that was easier than facing the realities of wanting to change several big things in my life.  But I knew I needed to change things if I wanted things to change, so I dug into the book.

While at first I was overwhelmed with its intensity, the (seemingly simple, yet hard to make habitual) act of writing down my goals and following the plan of daily activities directly tied to my goals was a powerful and enlightening experience. 
“Goal setting is the most important aspect of all improvement and personal development plans.  Confidence is important, determination is vital, certain personality traits contribute to success, but they all come into focus in goal setting.”           -Paul J. Meyer
For the three big goals I had for myself this year, the book had me focused every day on the things I could do to get me to my goals.  Surprisingly, my most difficult goal was met first…by March 6. 

“Living a more balanced life” – well, I’m still working on that, but, with a great support network around me and those I have shared my goals with who keep me accountable, I am markedly closer than I was in January.

We all have big goals for ourselves, and many people succeed in great feats like losing 100 pounds, finding their dream job, or starting their own business.  The one thing these people have in common is that they calibrate their daily lives around these goals.  They figure out what they can do on a daily basis that would get them closest to their goal, measure their progress daily, set weekly goals, and do monthly reviews of what works and what doesn’t.
“To achieve something you have never achieved before you must become someone you have never been.”  -Les Brown
Reaching big goals, personal or professional, whether it is to achieve a new feat in loan growth or to write a novel, is a daily execution of smaller tasks and measurement.  And you can’t do it alone.  If it is organizational, involve your staff in the goal setting and measurement.  Make measuring your progress a team activity.  Put up one of those thermometer pages and draw it in each time you get closer to that goal.  The more people in your organization who you involve in this process, the more successful you will be.

If it is a personal goal, tell someone close to you what your plans are and share your progress with him/her along the way.  You'll always push yourself harder if you know you have someone holding you accountable on a regular basis.  But most important in this process is stopping to assess your progress along the way in order to make improvements and celebrate successes.

Reaching goals requires continued awareness and a lifestyle of commitment to the growth and improvement you want in all areas of life.  It is a journey, and not a destination.  Here's to a great ending to 2013, and an upcoming year of bests.
“Go confidently in the direction of your dreams.  Live the life you’ve imagined.”              -Henry David Thoreau


Amanda

Thursday, August 15, 2013

Patience is a Virtue




We have all experienced the thrill of impulse buying; being in the mall or your favorite store ready to buy the items in hand that you went in for.  And then you see it.  A pair of shoes on a display; that new suit you’ve been eyeing for 25% off; a new appliance.  For most, that thrill lasts until the bill comes, and then reality sets in about how this unexpected purchase will affect the budget for weeks or even months to come.

For the purposes of this post, agility and being able to make adjustments quickly is a given for credit unions and banks.  We have to make decisions about liquidity, rates, and many other things on a regular basis.  I’m talking about the super huge decisions that set the course for future decisions and results.

In business, the result of “impulse” decisions can be detrimental to the future direction of your financial institutions.  There is always a new piece of technology, a cool marketing trend, and more people to serve.  Decisions about these and other things set (or change) the trajectory of your organization, and you want to make sure that these choices are all pointed toward the same end goal…your why.

Your “why” is why your business operates, and how it operates differently than everywhere else.  Your why is the reason you and your staff members choose to work in YOUR institution. 

It takes a lot of patience to find your why, and even more to stick with it.  Once you define your why, it is important to weigh against it every choice about product suite, target market, branch location, and even staffing to make sure that you are keeping your compass pointed toward that ultimate goal you set as an organization.

I am working with a client that has spent the last three years patiently doing the work to define the credit union they want to be, performing market research to determine who they are best-suited to serve, and getting their data processing and other systems in place FIRST to be able to start serving those members now. 

What has impressed me over and over about this credit union is their fortitude and vision to pass on pulling that lever in order to achieve short-term successes on their balance sheet.  They wanted to get everything right first in order to set themselves up to have a truly unique culture and sustainable growth in the future. 

The patience that this credit union has had during this process is a virtue that has guided and will continue to guide them on the road to success.  Like we say in our office, there are a million things you could do, but a successful business chooses the few things they should do in order to have the biggest impact.

Amanda



We bring these philosophies to credit unions and community banks all over the country to help them with their strategic planning, marketing, and branding initiatives.  Contact me to learn more about how MarketMatch can help your financial institution define its "why" and achieve sustainable growth in the future.  Don't forget to ask about our ROI Guarantee - the only guarantee of its kind in the entire financial industry!








Wednesday, February 6, 2013

Tell the World Your Goals to Hit Them.


Any runner will tell you, "If you want to stay motivated to train for a big race ... tell everyone your goal."

What's true in running is typically true in life.  And what's true in life is almost ALWAYS true in business. 


Last year, we had a client with a core objective of growing loans.  We looked at their current portfolio, recent growth trends and local market conditions and determined that funding $100,000,000 in new loans in one year was a reasonable goal.  Now, the exercise could have stopped there ... but it didn't.

We weren't happy with simply posting an internal goal and measuring, we wanted the world to know.  So, on January 1, we bought ads telling the area that we were lending ... In a time when big banks were perceived as reining-in their approvals, we were lending ... In a time when the economy was beginning to recover and larger purchases were once again an option, we were lending.

Through the entire year, we carried the $100,000,000 theme. If we talked about an auto loan, we mentioned our goal.  When we touted our mortgage expertise, we mentioned our goal.  Whether we talked to new members or old, we mentioned our goal.  One thing was bluntly clear to the community, our members and staff ... come what may, we were going to lend $100,000,000 before the end of December 31!


Tell the world when you set it,
tell the world when you hit it!
And it worked!  Our $268 million credit union client funded 3,590 new vehicles, 548 homes, helped 185 small business grow and assured that 417 students went to college.  In all, we loaned more than $105 million in 2012. 



And this year, through refined targeting and improved processes, we expect to do even better!

How did they accomplish what so many institutions are vying for?  Consistency!  
  • A consistent and clear message to staff
  • A consistent message all year to the community and members
As marketers, we too often feel a need to change up creative with every single media buy.  This case proves just the opposite.  Pick a message and run with it!  Month-after-month; day-after-day.  


Tell the world your goal this year and watch it happen!


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With more than 177,000 visits worldwide, we hope that you enjoy this blog.  If you find it helpful, please share it with your colleagues.  Also, check out our YouTube Channel for short video blogs about financial marketing.  

We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too.  Contact us to see how.

MarketMatch is also a nationally and internationally requested speaker.  Contact us to bring our marketing ideas to your next conference.

Monday, December 10, 2012

FOCUS ... Momentum ... Results (Part 1)

Focus … Momentum … Results 
It’s not just our tag line … it’s our business model.

This week, we take the ultimate look behind the MarketMatch curtain.  A glimpse into our innermost workings.  The drivers behind everything that we do for your credit union or community bank.

This is part 1 of a 3 part series this week that will outline the simplest of strategic processes and the true value to how we partner with financial institutions to drive bottom line success.

Focus ... Momentum ... Results

FOCUS
Thank God it's Monday!  That's right, TGIM!!!  

Most of us, like most every other Monday, are attending staff meetings ... and management meetings ... and meetings on when to have our next meeting.  

We are gazing at our calendars, as we drain another cup of coffee, trying to figure out how the heck we're going to get everything done this week.

But Mondays in December are a bit different, aren't they?  It's not just what can we get done this week.  On these special Mondays, we're thinking about what we can get done next YEAR.

On any given day, there are a million strategies that you can focus on. The trick is to identify the handful of strategies that you should focus on. 

Our Approach
Strategic planning chart
We recommend you start with the desired end results and back into the most relevant and impactful strategies to help pin-point the focus and maximize the available resources.

  • Identify no more than 3 core objectives for your credit union or bank.
  • Most growth-oriented objectives typically have 3 parts: Acquire new accounts, Grow or expand existing accounts and Retain existing accounts.
  • Identify the 3-5 most impactful tactics to fill these 9 buckets.
It's really that simple.  If a new opportunity doesn't fit into this chart, it's not a priority.  If a new "fire" doesn't affect this chart, it's not a priority.  If a new idea doesn't enhance this chart, it's not a priority.

At the end of the day, if you stay focused on this chart, you should drive MOMENTUM for your institution.

At the end of the year, if you complete each tactic on this chart, you should experience the RESULTS that will achieve your core objectives and drive growth for your institution. 


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With nearly than 160,000 visits worldwide, we hope that you enjoy this blog.  If you find it helpful, please share it with your colleagues.  Also, check out our YouTube Channel for short video blogs about financial marketing.  

We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too.  Contact us to see how.

MarketMatch is also a nationally and internationally requested speaker.  Contact us to bring our marketing ideas to your next conference.
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MarketMatch is a marketing firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest  MOMENTUM and prove the best RESULTS with our written ROI Guarantee.

Thursday, June 14, 2012

Winning the First Mile Means Nothing in a Marathon


They say you should write about what you know, so … here it goes.

It’s cliché, but if you consider our annual marketing plan is like a marathon, then running a campaign only because it is “really cool” and may win you an award is the equivalent of sprinting to the front of the pack to lead the first mile.

You may get some short-term recognition, but you’ll likely not accomplish your overall goal.

If that really cool idea is rooted in strong strategy, has a tightly defined target and is designed based on your annual plan however, then you'll be able to beat the competition.  You might even beat your personal record!

This sounds very basic, but we've seen a lot of very random campaigns run with very "original" ideas.  Heck, I may have even been sucked in by the coolness once or twice.

Stay on plan and finish the race.

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MarketMatch is a full-service marketing firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest  MOMENTUM and prove the best RESULTS with our written ROI Guarantee.