A Marketer, a CEO and a Board member walk into a bar…
Have you ever presented a campaign in a meeting and heard,
“It just doesn’t speak to me.”
Set Them Up
Every memorable joke spends more time on the set up than on the punch line.
- Define the problem to be solved
- Detail the target (what they look like, what they do, how they use our products)
- What differentiates us to the target
- Outline the objectives
- How is this worth the investment
Tell a Great Story … Briefly
A good joke tells a short story and evokes emotion. It is meaningful enough to make you care and quick enough to not lose interest.
As you plan your presentation, think about the last great standup routine that you’ve seen. Terrific comedy is equal parts delivery, timing and material. Keep your delivery tight, don’t rush through your delivery and save the creative material for the end.
Save the Punch Line for Last
“To get to the other slide.”
“I rang the doorbell, didn’t I?!?”
A punch line without the set up and background isn’t too funny. So how can you expect everyone to go crazy about your campaign if you just jump right into the ads?
Unfortunately, too many marketers step up to the mic and start spouting off punch lines alone and wonder why no one’s laughing.
A great punch line is also impactful and a bit edgy ... your creative should be too.
Game changing campaigns that will set your institution apart are no joke! But selling the idea internally needs to be thought of that way.
Shameless plug: We bring this level of detail to every project and you'll have fun as if you're in a comedy club. Call us today to help out your marketing department and ask about our ROI Guarantee.
Shameless plug: We bring this level of detail to every project and you'll have fun as if you're in a comedy club. Call us today to help out your marketing department and ask about our ROI Guarantee.
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MarketMatch is a full-service marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate the greatest MOMENTUM for your organization and demonstrate RESULTS with our written ROI Guarantee.
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