Do you want to stand out from your competitors – to be the pink zebra in a black & white crowd? How about providing a customer experience your competition can’t match? From products designed for what your customers need to the customer contact that builds the relationship.
First – you need to look at what really matters to your target customers? Step back and look at what you have to offer from the customer’s viewpoint.
Second - don’t try to mold your customers to your product, but mold the product to your customer’s needs.
Third - look at what your customer’s experience in the delivery and follow up. Use this perspective to make improvements and manage the experience.
Whether it’s your product offering, the customer touch points, or your brand, learn which part of the customer experience is important to each segment of your target market and differentiate your products and delivery accordingly.
Our upcoming Brown Bag webinar this Friday highlights a Midwestern bank that has done just that. They have framed their products, delivery and customer experience to the customer. Register to join our free session at 1:00 EST on Friday, March 16, 2012 and see what one financial institution has done to stand out from the crowd.
Until next time,
Melissa
Melissa
There are three types of people in this world: those who make things happen, those who watch things happen and those who wonder what happened. ~ Mary Kay Ash
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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