The Relevance revolution

This is a guest post by Bryan Pearson. Bryan is the President
and CEO of LoyaltyOne and author of the forthcoming book The Loyalty Leap: Turning
Customer Information Into Customer Intimacy, which will be published in
May 2012. LoyaltyOne is a global provider
of loyalty strategy and
programs, customer analytics and relationship marketing services.
LoyaltyOne businesses include Canada's AIR