- Put video in your newspaper or audio in your magazine
- Watch movies
- Incorporate video into a phone call
- Join a classroom from anywhere
- Have access to countless books
- Learn about anything
How do you communicate everything that this miracle of technology does in a 30 second spot? Focus on the benefits:
- Enhance your reading experience and be more interactive
- Hold a movie theater in your lap
- Get closer to those you love
- Make learning easy
- Hold an entire bookstore in your hands
- Interact with your environment
If you think about it, we are the iPad of the service industry. We can do anything ... We help manage peoples money! If it’s at all important to a customer, we are the gatekeeper!
- Save for the future
- Buy whatever you want now and pay over time
- Access your money any time from anywhere
- Manage your money and balance your budget
- Keep your assets safe
(Note: I do not mention price anywhere here - neither did Apple.)
Your challenge for today … say all of this without saying any of this! Take these features and talk to your target in terms that effect their lives.
Let us know how you do by replying to this blog.
Have fun.
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