Saturday, August 27, 2011

The myth of the empowered consumer – II

This is the second of a two part blog post on the myth of the empowered consumer. The first part asked how we could consider consumers empowered when companies were encroaching on their time. This one asks how we can consider the consumer empowered when the information asymmetry in favor of the seller has never been greater.


At the dawn of the web, one of the greatest fears of businesses was

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