Ready to Flip?

Are you Ready To Flip?

Today is the 2nd of July...the 1st official business day of the 2nd half of 2012.  That's a mouthful...

The bottom-line?

It's time to check in before the calendar flips.

By this time of year, there are typically three things that have changed the landscape from your initial strategic marketing planning.  They are:

1. Budget changes: better or worse than projected performance in income and expense.
2. Strategic shifts: new competitors, economic changes, unforeseen strategy changes.
3. Opportunity: new products, new pricing, new targeting, new information.

Each of these items represents a potential hurdle and certainly mean plan changes.  HOW you attack each one will mean the difference between maximum success and reactive chaos. 

What is your choice?    We hope Maximum Success!

As you prepare for the 2nd half of 2012 there are several key steps that you should take to ensure the last six months of the year measure up to expectations and help you reach your goals. Here are the Top 5 actions to take BEFORE the 4th of July break...

1. Update your STRATEGIC PLAN status.
2. Prepare your COMMUNICATION to the entire organization on the 1st half marketing results.
3. Make a LIST of the THREE biggest obstacles to reaching your 12/31 goals.
4. Generate an ROI estimate for all major upcoming activities and prep the team!
5. Create a list of MODIFICATIONS for the 2nd half of 2012.

With this Top 5 list in hand...you are prepared to FLIP the calendar to the 2nd half of 2012 and hit the ground running toward a successful summit of your 12/31 goals!

Looking to FOCUS your efforts...gain MOMENTUM at a faster pace...or ensure your RESULTS meet your objectives?  Give me a call...

Cheers!

Bruce

PS>> Look for our announcement of a game-changing Leadership Session coming in the fall!

 

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MarketMatch is a full-service marketing firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest  MOMENTUM and prove the best RESULTS with our written ROI Guarantee.

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937-832-7894 x101