From the rooftops...

 Greetings:

There are two schools of thought when it comes to advertising your marketing message...

1. Constant and consistent
2. Loud and Proud

Much of our work is dedicated to development of client strategy for communications and marketing.  A consistent question we receive that I thought would make a great blog post...

How often should I be advertising my marketing message?

Our answer??

Whenever you have something to tell...tell it loud and proud with consistency!

Perfect...so the answer falls squarely between the two schools of thought...nice consulting!  Actually, the reality of life says that EVERYTHING falls between the two certainties...that's Murphy's Law at play!  Consulting advice is nothing different.  The key to great consulting is knowing where and when to apply the strategic pressure...not just that you apply pressure.

So, what am I meaning??

We believe that you advertise WHEN you have a:

• compelling story
• unique product or offer
• cannot wait item or news/interest
• market opportunity

and IF do you have one of these instances... say it LOUD and PROUD...meaning make enough noise in the marketplace that your unique and powerful message is heard!  Then be consistent with that message for as long as your budget can support and the uniqueness stands.

If you don't have of these instances...then be constant and consistent... a drum beat is the description we use.  Be constant and consistent but at a lower level-- you know,  the level just above "not much" and below the "hear us now" levels.

The key is making sure that your investment in advertising is doing the two items it is intended to do....create awareness and generate interest.  To create awareness the market needs to know about it...and to generate interest it has to be relevant and compelling.

That's where the marketing strategy comes into play for the advertising.  Knowing when to hold your cards and investment is sometimes more powerful than playing all of your cards!

So...if you have a compelling and relevant message...Shout it from the ROOFTOPS with all the gusto you can muster!

Cheers!

Bruce

PS>> Look for our announcement of a game-changing Leadership Session coming in the fall!

 

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