It’s not just our tag line … it’s our business model.
This week, we take the ultimate look behind the MarketMatch curtain. A glimpse into our innermost workings. The drivers behind everything that we do for your credit union or community bank.
This is part 2 of a 3 part series this week that will outline the simplest of strategic processes and the true value to how we partner with financial institutions to drive bottom line success.
Focus ... Momentum ... Results
MOMENTUM
A quick physics lesson:
A heavy object moving fast has a large momentum—it takes a large and prolonged force to get the object up to speed, and it takes a large and prolonged force to bring it to a stop. If the object were lighter, or moving slower, then it would have less momentum.
It takes momentum to push ahead. That’s why everything we do is to help drive momentum for your bank or credit union.
MASS: From a marketing perspective, mass is a relevant and differentiated message. It is consistent communication. And consistent experience. It is your brand.
VELOCITY: Velocity is awareness, understanding and word-of-mouth. It is sales success at the front line. A success that generates a contagious enthusiasm - for your team and your customers.
It's that simple: The more people who understand and experience your relevant, differentiated brand, the more momentum you have.
Momentum = Mass X Velocity
It takes momentum to push ahead. That’s why everything we do is to help drive momentum for your bank or credit union.
So, what does all this physics mumbo jumbo have to do with marketing?
MASS: From a marketing perspective, mass is a relevant and differentiated message. It is consistent communication. And consistent experience. It is your brand.
VELOCITY: Velocity is awareness, understanding and word-of-mouth. It is sales success at the front line. A success that generates a contagious enthusiasm - for your team and your customers.
It's that simple: The more people who understand and experience your relevant, differentiated brand, the more momentum you have.
External Communication: From sound strategic planning to impactful implementation … every aspect of your marketing should be designed to generate a desired action. You create mass by defining your brand message and value proposition. You create velocity by getting and demonstrating that message to as many targeted customers and prospects as possible.
Internal Processes: We will push further when we all push together. That is the power of training and internal communication. Each team member must be able to understand and communicate your brand. More importantly, they must be able to demonstrate it with every single interaction.
Internal Processes: We will push further when we all push together. That is the power of training and internal communication. Each team member must be able to understand and communicate your brand. More importantly, they must be able to demonstrate it with every single interaction.
You can't generate momentum overnight. It takes a prolonged force to get the momentum up to speed. But, once rolling, it will also take a prolonged force to stop it.
Are you looking for justification for your marketing budget? There it is!
Are you looking for justification for your marketing budget? There it is!
To get the momentum rolling fastest, you need FOCUS.
To know the power of your momentum you have to measure RESULTS.
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With nearly than 160,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing. We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too. Contact us to see how.
MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your next conference.
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MarketMatch is a marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest MOMENTUM and prove the best RESULTS with our written ROI Guarantee.
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