"What lies behind us and what lies before us are
tiny matters compared to what lies WITHIN us"
- Oliver Wendell Holmes
As we dot the "i"s and cross the "t"s on our 2013 marketing plans, we've spent weeks analyzing our successes and failures from 2012, prioritizing our objectives for 2013, and determining the most impactful strategies and tactics to achieve those objectives next year.
This week's blog is a plea, dear marketers ... please don't forget your brand!
It's what lies WITHIN us that counts!
- What share-of-mind do you hold locally?
- What is the instant thought of your institution in the community?
- Is that perception different from customers/members and potential customers?
- Can your entire staff easily define what makes you different and better than the competition?
- Can your customers?!?!
- Heck, can your management and Board?!?!
- What processes do you have in place to assure a "wow" experience at EVERY touchpoint?
- What new processes will you implement next year?
- Is your front line staff focused on Meaningful Conversation or "sales?"
- Is there consistency of message and design in everything you do?
- Do your messages stand out in the crowd?
- Do you offer a product, or packaging/bundling, or knowledge/expertise, or simply an experience that would motivate me to make a change?
- Will I be treated like a guest in your home, or a customer?
- Are your branches warm and welcoming?
- What about your team?
This is an exciting time of year. It's a reflective time of year. It's a great time to look within your organization and soul search.
For a blog about our customer experience process and more tips, click here.
Click here for last week's blog: $#*! Bankers Say.
Click here for last week's blog: $#*! Bankers Say.
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With more than 157,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing. We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too. Contact us to see how.
MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your next conference.
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MarketMatch is a marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest MOMENTUM and prove the best RESULTS with our written ROI Guarantee.
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