In this day and age visual appeal is one of the leading factors in product purchases. People want to feel connected, they want to relate to the product, feel secure and know they are making the right decision. That is why the packaging of a product is so important, whether it’s a brochure, a billboard, a website or a box on the shelf.
A big part of people relating to things is photography. Consumers see a family or a couple that align to their demographic in a brochure and the subconscious automatically kicks in and makes them feel more at ease. They start to imagine themselves in that situation (i.e. standing next to a brand new car or in front of a house they just closed on).
The appearance of a product can be greatly enhanced by quality photographs and images. Fortunately, there are a number of resources that can help you to find quality photos to use on your marketing materials. For those not in the “know”, its called stock photography- it is a great tool to aid in getting those images that you need, while not spending the coin or blowing your budget on a professional photo shoot. There are literally millions of topics, themes, angles, colors and subjects out there. You name it…there is likely an image for you.
A few of my favorite pay sites offering high quality imagery are:
Though there are some sources out there that are free, albeit “you get what you pay for” in terms of quality and usage rights. Obviously it goes way deeper than just throwing something together with stock images and copy and calling it “professional”. There are many more factors, functions and creative processes that go into something. There is a downside to using stock photography…anyone can buy the same image (unless of course, it is an image you buy the exclusive rights to). Which means it is possible for you and your competitor to use the same image. – So just keep an eye on your competition’s ads and marketing materials.
I just thought I’d share a little insight on how to enhance some of your materials. If you want some consultation on the type of imagery you should be using or need help with any kind of layout let us know, we will be glad to help out.
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