What Do You Like To Do?Last weekend I presented at the Texas Credit Union League's Leadership Conference and met some great people.
On Friday night, I met and went out to dinner with two of the brightest young minds in the credit union movement (and one of the most connected League people you'll ever meet!) and had some of the best pizza I can remember having. While we were chatting it up and getting to know each other, Brent Dixon asked me a simple question,
"I know what you do, but what do you LIKE to do?"
I went blank!
I know that I CAN do anything that the marketing role demands ... strategy, branding, creative, analysis, sales process development, you name it. But what the heck to I like to do ... what am I BEST at?
It took a few days to soul search and it comes down to 2 simple words: What if...?
My gift in financial marketing is problem solving ... in finding the least traveled but most direct road to any solution and around any problem. And it all starts with asking What if...?
- What if we focus on the customer's lifestyle needs, rather than our product features?
- What if we made banking fun?
- What if we measured the customer's mood when they walk in and walk out of our branches ... and improved it?!?!
"What if...?" can be your key to differentiation. "What if..."" could be the two most important words you ask in your planning sessions this Fall.
What if ... you attended a free webinar on differentiation this Friday? Click here to learn more.
Take care,
Eric
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