"5 Ways to Stick to Your Goals"

I hate being cliche. Please don't lose respect for me ... I really didn't want to blog about New Year's resolutions - but here goes ...

I'm sitting here staring at my 2010 Runner's World Calendar and saw a "5 Ways to Stick to Your Goals" call out. I thought it was appropriate for banking.

1. Be Specific

Runner's World says that "run faster" or "lose weight" is too vague. So is "increase loans" or "grow market share." Set measurable targets like "increase loans by 10%" or "reduce attrition by 3%."

2. ... But Realistic

Overzealous goals can bite you in the ... well, the results could be bad. And "sandbagging" goals won't add value to your efforts. Consider past performance, market conditions and your overall institutional business needs.

3. Give Yourself a Deadline

If you're running you can select a few races throughout the year. For business, don't wait until December 31 to claim the thrill of victory or agony of defeat. Set monthly, quarterly - or at least 6 month goals. This will keep you motivated and allow you to change tactics, if necessary, to be successful.

4. Keep Track

Runners use training logs - we have super-fun reports! With or without an MCIF, you can track your progress on a regular basis. If the Marketing Department is going to be seen as a profit-generator, then "ROI" are your favorite 3 letters for 2010.

5. Make it Public

If you tell your peeps that you're going to complete your first marathon this year, you might think twice before sleeping in and skipping a run. If you share your goals with senior management and the Board, you'll spend less time on Facebook and more time reading these wonderful Marketing Blogs for ideas on how to grow your business. Better yet, you'll call MarketMatch (866-501-2233) to help you achieve the goals you promised!!!!! (Cheap plug - sorry)

Have a wonderful 2010.

Take care,

Eric