There's A Movement Afoot

My friends, there's a movement afoot ... figuratively and literally.

On December 29, a new Group was created on Facebook called "Move Your Money." The goal of this "project" is to get consumers to move their money from big "Wall Street" banks to local "Main Street" banks and credit unions. As of today, just 2 weeks later, there are 21,852 fans of this page, I've seen it mentioned on several national broadcast news shows and I've read about it in 2 large article.

With 4 CEOs of some of the nation's largest banks scheduled for a Congress whipping session - the circus is coming to town. Expect this to even trump NBC's late night soap opera.

What is your community bank or credit union doing to take advantage of this?

Seriously, folks this is the biggest gift under the Christmas tree just a few weeks late! If you are not emphasizing marketing now and preparing for the big bank run-off, you WILL miss out - there's just no other way to put it. There will be a short window of opportunity to spend smart money and capture market share from competition whom you've traditionally had a hard time battling due to brand awareness, the sheer number of branches and an enormous marketing budget.

As marketers, I'm sure that your head is buzzing with big ideas on how to capitalize on this - I know mine is ... I'm just waiting for the first community bank or credit union to call and ask for help.

Take care,

Eric