Greetings on a Friday afternoon! I was thinking about being a bank marketer today; remembering all the ups and downs, the joys and the fun and the frustrations as well. My biggest frustration when I sat in the marketing director's chair for a major bank was when our senior management team wasn't all focused on the same goal.
Usually, this was not a problem at that bank because each year's goals were clearly articulated to us all and the expectations were clearly set. This was reiterated weekly and reviewed monthly and if you were not progressing properly, you were probably getting "help" to rethink whatever it was you were doing.
But there were times when people had personal issues, or there were some real obstacles to our functioning as a team. Differences in beliefs about whether we could actually achieve the goals, differences in how we should get there, differences in how we could or should work together and who should take specific roles or responsibilities and always, opinions about whether they were getting enough support from marketing.
Sound familiar?
When the team's alignment is not there, it feels different. You can feel disoriented, you start looking at what your personal goals are versus the bank's goals. You lose focus. You start blaming others for shortcomings. You start down that slippery slope of negativity that kills a team.
If you are a leader of a team or bank or any other group that is trying to achieve something big, something more than you are, don't let this happen!
The cure is available through a great process that I have seen work in other's peoples lives and in some of the world's biggest organizations, and has certainly worked in mine. It is a process called your "Best Year Yet".
The magic happens when alignment is in place; whether for yourself personally, in a marriage, or in a team trying to reach the top of Mount Everest. Find out more at www.bestyearyet.com.
Have a wonderful, aligned, and enlightened weekend!
Sharon
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