Dare to be DiFfErEnT

In this image ... what catches your attention?

Go to any of your branches. My bet is that if you walk 5-10 minutes in any direction, you're likely to find at least one other bank or credit union.

There are nearly 20,000 individual banks and credit unions in the US - most with multiple branches. When most all financial institutions offer free checking, debit card, retail loans and savings, how do you stand out to get consumers attention?

• Do something fun and unique at every transaction
• Package or bundle your "usual"products in a way that shows you understand the consumer's needs
• Train your staff to do something that truly helps the customer save money
• LISTEN to what the customer says, HEAR the needs, and consultive sell a product to help them
• Make your branch look more like a retail store than a bank
• Jazz up your website - focus on what a consumer would be looking for and less on your products
• Become known for something fun ... anything fun
• Write personal notes to customers
• Replace suckers with popsicles

Most of all, look at what your competitors do and do everything better.

This year more than any other, consumers have been switching banks. There is "Money in Motion" in your community. The zebra among horses will gain the market share.

Take are,

Eric