How do your customers stack up to national banking trends?

• 80% of American households with internet access use Online Banking
• 64% of Americans use Online Bill Pay
• 58% are enrolled in Paperless Statements

Each of these statistics show a sizable jump over last year’s numbers. More and more, bank customers are looking to make their lives easier.

We can talk about saving money on postage with online bill pay and saving a tree with e-statements, but the truth is that we really want to simplify!

The bonus? e-Customers are typically more loyal, more profitable and have a lower attrition rate.

Share these statistics with your customers and let them know that your online capabilities are secure and will simplify their lives.

Take care,

Eric

Sell to the Benefit - e-Statements

Think about the information on your bank/credit union statements ... name, address, account numbers, spending habits. Now think about this information being left - unprotected - in an outside mailbox.

Pretty scary stuff, huh?

With e-statements, you remove one more worry for your customers to protecting their good name.

And your bank/credit union will save from printing paper statements every month.

"Saving a tree" is nice, but selling to the security benefit for e-statements will really speak to your target.