Wednesday, March 31, 2010

Sell to the Benefit - e-Statements

Think about the information on your bank/credit union statements ... name, address, account numbers, spending habits. Now think about this information being left - unprotected - in an outside mailbox.

Pretty scary stuff, huh?

With e-statements, you remove one more worry for your customers to protecting their good name.

And your bank/credit union will save from printing paper statements every month.

"Saving a tree" is nice, but selling to the security benefit for e-statements will really speak to your target.

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