Why crowd-sourcing innovation is worth it

This is a guest post by Mike Dover. Based on the success of his recent book, I asked Mike (Ivey MBA 1997) if he'd like to share with us what he's thinking about nowadays.  Mike is Managing Partner of Socialstruct Advisory Group. He is the co-author of Wikibrands: Reinventing your Company in a Customer-Driven Marketplace. Mike is a highly-connected research executive with more than a decade’s