Saturday, July 30, 2011

The debt-ceiling standoff: great taste, less filling

Just Marketing can't help but think of the debt-ceiling standoff -- the great tax more, spend less non-debate -- in terms of its marketing antecedents. 
Fierce but ultimately spurious opposition between two otherwise compatible positions, gets attention by creating a spectacle:The tug-of-war heightens the importance of the two attributes, and reinforces the semblance of polarization, when in fact

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