Marketing Superpower

The world’s consumers are American – they wear Levi’s jeans, Nike runners, have Kellogg’s cereals for breakfast, McDonald’s burgers with Heinz ketchup and a Coke on the go, while listening to Dr Dre and Katy Perry on their iPods; they play Call of Duty on their Xbox, use Microsoft Office at work, Facebook at home, Google to answer questions, visit Disney theme parks on holiday, and over the