Put on your thick skin, your Kevlar vest -- this blog post is not for the faint of heart.
The problem is not just that consumers find marketers unsavory, it is also that even within the company marketers get no respect.
The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently
No comments:
Post a Comment