From the "Damn I Wish I Thought of That" file.
Last week the CDC ... yes, the U.S. Government's Center for Disease Control launched a campaign so successful that the generated traffic crashed their servers. I would LOVE to have a server-crashing campaign!!!! Wouldn't you?
Anyway, if you've watched the news at all lately, Mother Nature's been pretty testy. As a reaction to all of the flooding, tornadoes, and other unexpected nasties, the CDC wanted to educate the community about how to prepare.
Their answer? The Zombie Apocalypse blog. Here, anyone can learn how to prepare for and possibly survive a zombie apocalypse. You know, stuff like, have clean water on hand, keep a radio and spare batteries, non-perishable foods - stuff like that. The beauty is that there is nothing revolutionary here (kinda like the concept of checking and loans, huh?) They simply found a way to communicate information that most people simply don't care about (again, kinda like checking and loans, huh?)
This is a wonderful case study in taking a normal strategy and turning it on it's head to see things differently. It stands out, it differentiates, it clearly communicates and it has been darn successful.
I, for one, am inspired. I hope you are too!
Take care,
Eric
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