A Marketer’s dream: connecting the real and online worlds

A few days ago this WSJ article on QR barcodes caught my eye and I included it in the “On the Net” rubric on the blog. Having lived in Asia in ‘05-’06, I was familiar with marketing uses of QR codes, but the article spurred me to learn more. So I went to the source. Mark Binns is CMO of Mobio, the fastest growing company in this fast growing space. I asked Mark to describe the QR code revolution