I remember one January working out at the gym and hearing a guy complain to his buddy about how busy it was. His buddy's reply? "Just wait until February, it'll slow back down."
And you know, he's right! We start off the new year with the best of intentions and great "resolutions," but by February many of those intentions are forgotten when day-to-day life takes over.
Well, my friends, it's February. And how are YOUR best intentions doing?
- Have you measured your January promotions in terms of ROI?
- Have you married all of your 2010 Marketing Strategies with your institution's Business Objectives?
- Have you identified a handful of key segments? Have you reached out to them yet?
- Are you starting to see the loan growth/checking growth/new customers?
I know, because I've been there. When you're dealing with branch issues, changing regulations, internal communications, what color ink to order the pens in this year and meetings about when to have the next meeting - it's darn hard to focus on the key strategic initiatives. Sometimes that's where looking to an outside firm is justified - to get help from someone without all of the internal, day-to-day distractions. Someone to help you stay focused on your key strategies.
Take care,
Eric
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