Good morning...
As I was sitting this morning eating my "heart healthy" bowl of Special K cereal sitting next to my 8-year old little girl, I had an inspiration....all based on a bottle of water.
Think for a moment of the impact of bottled water. From the innocent beginnings of a creative genious that decided to sell bottled water and fast forwarding to today....where the largest beverage companies of the world have staked their business models on bottled water and various flavored varieties.
The core idea: taking a very basic commodity and creating value and tangible desire.
The value and tangible desire of bottled water? Portability and the assurance of available, clean refreshment wherever you go.
The inspiration for me...creating trial for our bank clients for their commodity products through a news "lens" of looking. We are in the midst of creating a "new lens" for the looking glass we will give our bank clients' customers...we want them to see banking in a whole new light of VALUE and TANGIBLE desire.
Stay tuned....
This is going to be exciting!
Cheers!
Bruce
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