Well, have you given any of this any thought? How do you overcome so much noise in the marketplace? Sorry, no universal remote for this one! Here are your options in a solution and conclusion format:
1. Solution: Talk louder than everyone else.
Conclusion: All the other banks will follow suit rendering your efforts useless.
2. Solution: Attract customers will really cool toasters or something.
Conclusion: Seriously? Do I really need to address this? If so, I have two words for you...JUST DON'T.
3. Solution: Talk to your existing customers, not louder, but better!
Conclusion: Now we're talking (pun intended!). Your customers want to listen to you and your message. They have already determined that they like you. Consider them to be on their third date with you. How should you treat someone you really liked on a date? Would you maybe step up the restaurant a little? Maybe ditch the Corner Bakery and take them to Rioja (my favorite downtown Denver establishment...Google it if you are curious!). What I am saying here is that with a little finesse, and a little extra effort, you can probably make your customers fall in love with you. We all know that it is so much harder to say goodbye when you are in love!
4. Solution: Ask your customer for a referral and reward them accordingly.
Conclusion: This is a MUST! Birds of a feather flock together. Once your customers are in love, they will tell the world about you. If they think they get a perk for doing so, watch out! You may have to open your doors 8 days a week to keep up with all the demand!
So thinking about a few minor changes you can make at your institution...what can you do better to make your customers fall in love with you? How can you ask your best customers for a referral and reward them for it (keeping in mind that the reward must be something of value to them and toasters and Coleman coolers aren't going to cut it.)?
Each market, each institution, each customer is a little different. There are no clear cut answers and if there were, I would share them with you now! Just sit back and think about it. Often times it is only a small change in the way you communicate and the words you use that can make all the difference in the world!
Tomorrow we will talk about gaining a greater share of the wallet!
Happy Tuesday :)
Jenna
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