It's about creating interaction...

Greetings!

I am on my way to California and hanging out for a bit at the Minneapolis airport on my layover...intrigued by what I see.

Opportunities everywhere to meet your needs for food, drink, relaxation, power, etc.

However, there is ONE captivating location that seems to be attracting the largest crowds.  Its the casual restaurant that does not even look like a restaurant.  It looks like a cool sit down, relaxation station!

It has power outlets at each table, a swipe card and an iPad.  The iPad offers free internet, flight updates, games, etc...oh, and you can order something to eat or drink!

As you can see from the picture, it is an engaging experience!  Its 8:00 am CST and I count 35 tables and 33 are occupied!  And the most intriguing part?  At 31 of them, they have ordered a food or drink item!

Its ALL about creating interaction and interest!

The iPad an power offer the engagement that people desire and it is 100% relevent to their needs and even provides unexpected value (updates on your flight status, alerts to boarding times, etc.) Pretty cool!

How can you create relevant connections to your customers or members?

• Reinvent your bank or CU space?
• Add engaging staff?
• Add technology?
• Rethink the experience?

The answer is probably a mixture of each of these!

We are working on an industry changing set of ideas... one for banks and credit unions and one just for credit unions.

They BOTH will be magnets for customers, provide unexpected value and increase the perceived value of the retail experience... message me if you are intrigued!

Here's to a great Monday...

Cheer!

Bruce

We bring these marketing philosophies to credit unions and community banks nationwide, and would love to bring them to your institution too.  Contact us to see how.

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