Today's Most Popular Content Marketing Tactics

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.

Here are the results (click to enlarge):

Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent). In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent).