Corporate brand takes the podium

If you’ve been watching the Olympics, you’ve noticed that
Procter & Gamble has more airtime than Phelps and Bolt combined.



Yes, I said Procter & Gamble. Not Tide, not Febreze, not
Gillette. P&G.





When did P&G start corporate branding? More importantly,
why?



It used be that P&G never used its corporate brand.
Unilever does. Nestlé does. S. C. Johnson (a family company) does. Johnson