Saturday, June 16, 2012

Missing label




You’d think this is a pretty easy marketing problem to
solve: branded goods companies in the developed economies come under fire for
poor labor practices in the world’s manufacturing and assembly hubs such as
China, Indonesia, and Bangladesh. The routine is now familiar: the press “uncovers”
dismal practices and blasts them, consumers are “shocked!, shocked!,” to
discover the sweat-shop like

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