(PART 2 of 3)
We have a lot of community banks and credit unions asking us about Social Media. "How can we…?" "Should we…?" "Can you help…?"
Well, to all you community banks and credit unions … Yes we can! Yes you should (probably)! Here’s how…
As you consider Social Media, or as you craft your plan, consider the following:
THE RIGHT TOOLS
Just as there are several radio stations for different demographics, there are numerous social media channels that all accomplish different tasks. Based on the objectives and defined targets, identify the appropriate social channels. Some of the more common options are:
- YouTube
- Blogger
- FourSquare
CONTENT
Social media is about relationship building. The best way to build a relationship is to do something for another person. Content, therefore, cannot be construed by the target as “salesy” or self-serving. Examples of successful content are:
- Value-added tips/advice
- Sharing of free tools
- Interactive:
- Customer-driven tips
- Games/Contests
- Polls/Surveys
- Occasional event, product, promotional alerts
- Community activity alerts
TRACKING
Tracking of the numerous social media sites would quickly become an overwhelming task if completed in-house. There are several third party social media monitoring platforms that will allow for real-time tracking and analytics of your brand and conversations across social channels.
Be on the look out for part 3 (Negative Feedback, Responsibilities, Following, Guidelines & Mistakes) on Friday.
MarketMatch is a full-service marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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