"So What?!?!"

Everybody has a story … very FEW are worthy of being told.

As the great storyteller of your institution, what is your story? How is it different? Compelling? Exciting? Story-worthy.

I'm a storyteller myself, and I believe that it’s our job to ask, “So what?” When you see a billboard or a web banner … a Super Bowl ad or hear a spot on NPR … and ESPECIALLY the work that comes out of your office! What is the story? Is it worth telling?

You should be able to see the strategy in every marketing touch point. Are you trying to create trial? Increase awareness? Regardless of the message, you should be trying to differentiate. Tell why someone should drive by 3 banks and 2 credit unions to get to your branch.

Consider your story. If you weren’t telling it, would it be worth listening to?

Take care,

Eric