What the heck is a brand anyway?

We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.





So what does it mean?



Fact is, we use "brand" to mean many things. Many different things.



So I thought I’d start a glossary of the different meanings of the term brand. Please feel free to add to the list in the comments section below.



A brand is a name that a