Kickoff of the 2011-2012 NFL season is tomorrow and already there are only 5 slots open for this season's Super Bowl!!!Have you planned YOUR January media yet?!?!
These 30-second spots are selling for a record $3.5 MILLION each. That's right, for every second you watch some monkey dance for beer and for every second you suffer through the GoDaddy girls partially undressing, someone is paying $116,667.
The banking point? Really, it's just a cool advertising fact. But if there is a lesson learned here its that there is value in reach. $3.5 mil per :30 is justified (to some) because the game is a national event. More people are watching one TV station during those 3 hours than during any other time of the year. You don't see this kind of lunacy with the World Series or NBA finals - because they're stretched over a week. You don't see TV spots going for $3.5 mil during the NHL Stanley Cup - because, well, it's the NHL.
The Super Bowl is an EVENT! Larger than life ... even if you don't care about the teams playing.
I think that we can all learn from the event aspect for our self-promotion. I won't promise 3.5 million new customers or $3.5 million in new loan balances, but if you can create an EVENT, you can generate buzz.
Take care,
Eric
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