Yesterday I wrote about the importance of planning before your planning sessions. Today I'd like to share with you a huge concern based on what I've been hearing bank and credit union marketers tell me from all over the country."Yes, we need to grow. Yes, we need to be more active in our market places. Yes, we need help ... but ...
A) ...we want to wait until after our planning session," and/or
B) ...we simply don't have the budget this year. Call us in January."
The concern?
If you start today, you'll need to:
- Analyze the situation (see yesterday's blog)
- Set goals
- Review and prioritize recommendations
- Gain internal approvals
- Create segmentation strategies
- Implement sales processes & training
- Reprice
- Repackage
- Produce external communications
- Launch strategic programs
If all goes well, you're likely 60-120 days from today until launch - based on where you are in the list above. You can then plan on another 30-60 days from launch until you experience real results.
So, what's the concern again? You need to grow. You need to take advantage of a current consumer propensity to move money from "big banks" to community-sized financial institutions. If you wait, 2011 will be half gone before you see results.
Don't loose potential revenue ... seize the day!
What if you had a marketing partner that guaranteed a 100%+ ROI? What if they started helping you today and didn't invoice you until 2011? Would that help you to "Carpe Diem?"
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