Recently, market analysts have talked about the amount of money parked in financial institutions that will move back into the stock market once investors are convinced that the current stock market rally is for real. A threshold that analysts feel is significant in determining if the rally is real is when the market goes back over 10,000. That could happen any day now! Now is the time to develop marketing strategies aimed at retaining a significant percentage of those new deposits that your institution acquired as investors got out of the market.
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