Greetings...
In doing one of the things that I really don't like (taking our van in for routine service) something dawned on me...and I had to share it!
At certain intervals, the manufacturer (Honda) has built in a service light on the dashboard that says "Service Engine Soon." The only way to turn it off? At the dealer! Problems? Not sure. Concerned. You bet. The final resolution? Just a normal service rotation...but it got me to act!
This is a brilliant built in provider of sales volume.
May be a little irritating, but it certainly works. I am here at the dealer (along with bunches of other people that I am presuming have a similar situation).
So the opportunity for YOU lies in your creative ability to drive volume in predetermined ways, similar to the "Service engine soon" light on the dashboard.
Find a way to drive predetermined and ACTIONABLE volume to your institution!
Be creative...listen to your front line staff and your customers...or just call us and we can help!
CHEERS!
Bruce
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