As online, email, and social media are becoming increasingly popular by the second, more people that ever are being directed to your website. What impression does your website portray of your financial institution? Are you managing your visitors' online experience? It’s time to take a second look at your website in the eyes of your visitors.
Here are a few questions to determine if you are effectively communicating to your visitors and making your website a resource to them.
10 Website Audit Questions:
1. What is the immediate impression perceived from reading the home page?
2. Does the visitor determine which product(s) best suits them or are they directed to the best-suited product(s) for them?
3. Are product features communicated as relevant consumer benefits or described in financial lingo and acronyms?
4. Is relevant timely information on financial topics available?
5. Is up-to-date information about the financial institution available?
6. Are easy-to-use financial tools readily available? (i.e. Budget Planning Tool, Home Affordability Tool, Home Inspection Checklist, Financial Calculators, etc.)
7. Do the financial tools have a "next step" that directs them to an employee?
8. Are the appropriate features in place to contact an employee by email, phone, or online submission form?
9. Why would you revisit this website?
10. What is the final impression after leaving the website?
Creating an online experience instead of an online brochure can ultimately exceed consumer expectations, encourage interaction, and increase return visits to your website. In the virtual world we only have a few seconds to make an impression – let’s make it a great one and WOW our website visitors!
Good Luck!
Jamie
No comments:
Post a Comment