Rob Thomas gets it!

Last night, my husband and I attended the Exile in America concert featuring MuteMath, Alanis Morrisette and Matchbox 20. I am a fan of all three and was REALLY impressed that none are studio artists (you know, those who cut a great studio album but can't carry a tune in a bucket live)! The are all remarkably talented.

In the middle of the encore set by Matchbox 20, Rob Thomas (the lead singer...for those of you hiding under a rock for the past 10 years) said,

"You guys have no idea how much it means to us that you came out tonight. We know you spent a lot of money to be here and we appreciate that. There are a lot of ways you can spend your money, but only one way you can spend your time and you chose to spend your time with us tonight."

WOW.

Never thought I would hear a band leader say something like that, but it's true. Seth Godin has blogged about the same thing.

So, as the great bank marketers we are, we need to start thinking about how we can get (and keep) our customers' attention...especially those who only have one account with us.

Happy Thursday!
Jenna