Saturday, October 27, 2012

Value and values






If you're a marketer, consider this dilemma: what would you do if you know a product you sell is
crap, but the customers love it, want more of it, are willing to pay a premium
for it, and can’t get enough of it? 

Would you make and sell more of it, or have nothing to do
with it?





The ethical choice is to have nothing to do with it, you
say?



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