Which is more important, the message or the design?
Trick question. The design is what catches the attention and the message is what's conveyed. They're a team.
A good message may never get read if the design is bad, and a good design can be overshadowed by a bad message. But, if both the design and the message are good, you have yourself an effective marketing tool.
So instead of focusing on one or the other, focus on both. Put them together, see if they work, change as needed until you have a clear, concise, memorable campaign.
In case you need some inspiration, here are some of my favorite examples of effective advertising:
1. "A Diamond is Forever" Debeers
2. "Just Do It." Nike
3. "Think Small" Volkswagen
Until next time,
Gail
Sources: http://www.colormatters.com/blue, http://www.color-wheel-pro.com/color-meaning.html
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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