Santa Claus, The Real Thing?

Spoiler Alert: don't read if you believe in Santa Claus.





In the 1920s, The Coca-Cola Company was looking to nudge consumers into drinking more of its eponymous drink during the winter months, when sales traditionally slumped. In 1922 the company launched the “Thirst Knows No Season” slogan. 

Then someone hit upon the idea of associating the brand with that icon of winter, St. Nick (