Saturday, June 25, 2011

Where are today's Mad Men?



The Mad Men were crazy about consumer packaged goods (CPG). They had the magic to turn a generic flake of corn into a desirable, even aspirational breakfast experience. Packaged goods were easily branded, and brands were easily advertised on television. The CPG industry became the undisputed hotbed of marketing.





Tide, Coca-cola, Heinz, Kellogg and Anheuser-Busch, Wrigley, Mars, and several

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