I have always thought that the title of "Marketing Director" could be replaced by "Fire Chief" in that it seems the best laid plans are always derailed by the most pressing "fire."
Recent events have added another alternative title to the list. I know also believe that "Marketing Director" can be called a "Mosaic Creator." Mosaic is the art of creating images with small pieces of color. When you look at mosaic art up close you will only see a bunch of colored pieces that look very abstract. It is only when you step back that the artwork comes into focus and the bigger picture is revealed.
Marketing plans work very much in the same way.
The ABA Marketing Conference is coming up and we have some exciting news...MarketMatch is sponsoring Erik Wahl...the artist, the inspiration, the motivator, the marketer. In his general session, Erik will be creating two works of art LIVE in front of our eyes that will illustrate how when we begin to think differently about our approach a much bigger picture will come into view.
The paintings will be on display in the MarketMatch booth where attendees can register to win them (including the shipping back to their office.)! Have questions? Check out the ABA Marketing Conference Program here.
Exciting times!!! And the conference is in my hometown...Can't wait to add 500 like minds to my community :)
See you there?
Jenna
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