Today, We Reach a Milestone!

Today, the MarketMatch blog surpassed 50,000 page views!  Thank you for your continued interest.  We hope that you enjoy reading our rants about financial marketing as much as we enjoy sharing them.

To get you caught up on the last 50,000 page views, we thought it was appropriate to share some of our more popular posts:

• It's Complicated
• The Economy is Right for On-boarding
• Turn Your Management into Movie Stars
• Walk the Sign
• Ain't Technology Great?
• Opportunities Lost
• Share-of-Wallet vs Share-of-Market
• Is Your Personality Contagious?
• Turning "Oops" into Opportunity
• No One Woke Up This Morning Needing YOUR Checking Account!
• The Checking Account is Dead ... Long Live the Checking Account!

Again, thank you for following us.  We share our opinions because we love bank marketing and we sincerely hope that our passion bleeds through in our words.

We also share our expertise as a "test drive" for your bank or credit union ... To demonstrate our understanding and knowledge of financial marketing ... In the hopes that one day, you'll require our marketing experience.

Learn more here.

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MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.

Communications...easier than we think!

Communications can be tricky...it can also be very easy! The challenge is knowing when the communication is clear and when the message is invisible to the recipient! I love this graphic...it tells the story of communication, where the sender has a clear message and the recipient sees nothing! This happens all too often...

I recently came across a string of conversations where both parties were "clear" in their intentions and needs, the challenge was both parties were talking in their own language and not in "universal speak". This is my own term...one that I use to describe simple terms, usually pictures or graphics are involved and there is nothing to "get" or interpret....it is what it is. We have to speak clearly, use common words, paint a picture of our intent, and ensure the recipient understands by asking for an action. This could be see us at www....; call us at...; come into to see us at...; we have to ask for positive action to ensure we are reaching our audience.

To my point on communications. How many times do bankers read other bankers or CU ads and articles and wander "at what point was THAT a good idea??" If you have wondered it aloud, chances are people have thought the same about your communications. In these times of uncertainty, economic pain, and universal distrust, WE have to communicate clearly and leave nothing to interpretation.

I encourage every marketer at every bank and CU to take a 2nd and 3rd look at your current communications...look at EVERYTHING. The web, your brochures, your emails, your memo's, your signage...

• Are you communicating clearly?
  
• Is it the message that is MOST relevant to your customer?
  
• Is the message one that elicits action?
  
• Do you provide value in your message?
• Does your staff "get" your message, too?
  

If you answered NO to any of these...you MUST retrace your message and present it more clearly. We have to be clear now, you have to provide value now, your message must be relevant now....change it Now!

Cheers!

Bruce