How To Make Telecommuting Work In Generating Sales Leads

After that announcement of Yahoo! CEO Marissa Mayer, telling all its employees that telecommuting is no longer allowed in the company, there has been a flurry of discussion about its merits and demerits in various avenues. For weeks, that seems to be the only topic with value. Of course, such news can have some ramifications on other business processes, like in lead generation. While there are valid reasons why telecommuting is bad for generating B2B leads, a properly arranged telecommuting team can be even more profitable. There are plenty of factors that you need to consider here, but the most important one is this: the business owner himself.

 For any major business strategy to succeed, the business owner will have to bear a big responsibility for it. The company culture, the business practices, as well as the people hired, all these will fall squarely in the lap of the business owner. Appointment setting, especially those employing telemarketing methods, can work well via telecommuting if you know how to manage it. As the business owner, you have to believe that this will work. Having doubts in your mind can be very damaging to your confidence, keeping you from fully exploring the potentials of telecommuting for your business. You should have more confidence in yourself and in your business processes. That is crucial in terms of getting more sales leads.

 Of course, telecommuting aside, you can also employ outsourced lead generation companies. These firms are a good bet if you want to reduce the costs of generating B2B leads.

One Simple Tip To Lead Your Business To Success

You know the best way to keep your highest converting sales representative, your best b2b telemarketer, and even your best lead generation team. But why are you not doing it? Yes, I’m talking about their salary.

Here’s the thing, when you pay your employees enough money to keep them from constantly thinking about how to put food on the table, how to pay the rent, how to pay their health bills, and still have a little leftover for their savings, you’re not only helping them, you’re helping yourself. When your sales and marketing team are not troubled by other things, they can concentrate their efforts on finding good b2b sales leads for your business, getting you qualified business appointments, and making sure those business leads are actually converted into profits.

If you choose to be cheap with your employees, then your business will suffer. Hiring cheap employees will give you substandard results. Yes, you can still hire skillful people, but they will sooner than later leave you for more generous pastures. Why not pay your overachieving employees what they deserve? Even if it means going past the standard salary benchmarks, the important thing is that you keep the people who will help bring your company to success.

Take for example call centers. While some merely end up as stepping stones for their employees, the better and more reliable telemarketing companies have professional b2b telemarketers who have 10+ years of tenure, and these are the most productive employees to boot. Why is this? Because they are happy with their work and they are generously being paid. Unless you start doing the same in your company, you might just end up seeing your best employees leave.