Sunday, June 10, 2012
Emergence of the emerging market multinational
This is a guest post by Prof. Amitava Chattopadhyay. Amitava is The L’Oreal Chaired Professor in Marketing-Innovation and Creativity at
INSEAD. His expertise is in the areas of branding, creativity, and innovation; his research
has appeared in leading international journals. He is an Associate
Editor for the Journal of Consumer
Psychology and an Area Editor for the
International Journal of
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